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The 5 Best Makeup Products We Can Choose

Jul. 30, 2020

With new makeup at sky-high daily rates, we've decided to help you sort through the selection of the latest eyeliners, lipsticks, and more. Allure editors eagerly scour each new release and emerging brand to find the salient features of the bright and shiny selection every month.


Every time you start, it's always exciting to see what innovations beauty brands are developing to improve a formula or design. You could easily say that makeup is the only thing that is exempt from the mantra "If it's not broken, don't fix it." This is the exciting part of the growing market: We find new makeup treasures with which we can present the best and the truest to the world, no matter how colorful or minimalist our appearance.


1. Kiss ImPress x Rebecca Minkoff Press-On Nails


Kiss's latest collection is perhaps the cutest, not surprising considering it's a collaboration with fashion designer Rebecca Minkoff. The collection includes no less than seven patterned nail sets, including the cake set shown above and the first set of glow-in-the-dark nails.


2. Erborian BB Crayon


Erborian translated his favorite BB cream formula into a stick format: BB Crayon. With a few quick strokes with this pencil and your fingers, you can make applying foundation makeup easier than ever.


3. RMS Tinted Daily Lip Balm


Available in three shades, RMS Tinted Daily Lip Balm offers pure, subtle color along with the skin benefits of ingredients like Vitamin E and cocoa butter. If you want all the hydration without pigment, you can buy the colorless version called Simply Cocoa.


4. Nyx Epic Wear Liquid Liner


You can buy the latest Nyx eyeliner in base shades of brown, black, and gray, but we prefer bright gold, blue, red, and lavender. Combined with an ultra-thin applicator tip, the Epic Wear Liquid Liner is ideal for every look, from classic grand pianos to graphic and floating designs.


5. Nails Inc Thermochromic Duo


Nails Inc.'s latest nail polish duo has two shades that change color when exposed to heat. Once dry, press the pale pink or anthracite with your fingertip and watch them magically light up.


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